Hindsight fuels Foresight 7 reasons why you should look at CDP (Part 1)
To CDP or Not to CDP is an on-going debate along with variants such as CDP vs DMP vs CRM vs Data lake. By now, most of you must be fairly conversant with what these terms signify, and from the various debates,
Hindsight fuels Foresight 7 reasons why you should look at CDP (Part 2)
Next Best Action decision is a much-awaited evolution of CDP platforms. As the platform ingests more and more data across sources, we have an abundance of insights that can be used to determine our next actions.