HELPING INFOSYS REINVENT THE TENNIS EXPERIENCE FOR ATP

CLIENT: Infosys

THE WORK: Creative ownership, branding, 360º campaign communication, and digital experiences for the Infosys-ATP World Tour partnership

As the Global Technology Partner for the ATP World Tour, Infosys wanted to transform tennis with data, insights and digital experiences.

The first step: showing how this was possible with communication built around the promise ‘See More. Be More’. Next up: Making the promise a reality with experiences spanning gamification of statistics, a data-driven robot tennis coach, live tennis insights on social media, and an immersive virtual dimension for tennis.

The campaign has positioned Infosys as an innovator for the digital age among B2B and B2C audiences alike, engaging 1024 client and prospect executives while reaching over 500 million fans with 400 million digital impressions in 198 territories.

The vision: Because being more starts with the ability to see more.

The campaign: Experience tennis in whole new dimensions

The insights: Ones that surprise, inform and delight.

The event: Come for the tennis, stay for the experiences.

The social storm: Hit up Twitter for live data-driven insight, and foresight.

The stats nirvana: Leaderboards, the first-ever ranking of serve, return, and under pressure.

The game of stats: Play with 25 years of data for a ticket to the finals, and a new understanding.

The robo-coach: Ask NAO how to beat the game’s greats. He’ll tell you with data.

The virtual dimension: This is the future of sports and retail.

The web story: Uncovering the many parts of a new tennis experience.

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