Tech Mahindra charts the course for a connected future

CLIENT: Tech Mahindra

THE WORK: Concept, branding and digital marketing for an integrated brand-core campaign

Tech Mahindra wanted to position themselves as a future-ready orchestrator of digital transformation with a focus on the next big technologies. They had the point of view, the capabilities, and the client successes. What they needed was the story.

UnlockExperiences was the idea that wove a visual and textual tapestry of possibilities. Of things that spoke, channels that blended, networks that thought, and more. These became Tech Mahindra’s signature branding elements across technologies and industries, characterising their bold vision for the future.

The campaign has been seen, heard and acknowledged by senior decision makers – from the Wall Street Journal CEO Council and the World Economic Forum to LinkedIn communities and Twitter chatter. Across print and digital, #UnlockExperiences is the narrative that’s placing Tech Mahindra in the conversations and consideration sets where they want to be.

The campaign: We see a world ready to rise to the connected future.

The anthem: Let’s unlock experiences. And our true potential.

The digital story: Immerse yourself in the connected everything.

The themes: Dive a little deeper, from intuitive networks to intelligent things.

The book: A point of view that deserves to be read, and read again.

The book: Successes from a connected world.

The social surround: Bite-sized visions of the connected realm.

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